In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India Pvt. Ltd. today announced its ambitious expansion plans and unveiled cricket legend Sourav Ganguly as its new Brand Ambassador. The company also announced that they would be launching Blood Glucose Monitor Device which would be Made in India and would aim at transforming diabetes management in the country. The announcements were made at a press conference held at the TAJ M.G. Road, Bengaluru.
As part of its expansion strategy, Beurer India is intensifying its make in India program to tailor its health monitoring devices to the needs of the Indian market which would come with precision. “Our aim is to introduce innovative and quality products that not only meet but exceed the health monitoring requirements of our consumers,” said Stanley Joseph, Director of Beurer India.
The company’s commitment to innovation was highlighted with unveiling the plans of launching the new Blood Glucose Monitor, which promises to deliver a combination of precision, user-friendliness, and affordability. This device is expected to play a critical role in the lives of millions of diabetes patients in India, where the disease is a growing concern.
Salil V.S., Managing Director and CEO of Beurer India, discussed the strategic importance of bringing a high-profile personality like Sourav Ganguly on board. “Mr. Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions,” said Salil.
Sourav Ganguly, speaking about his new role, expressed his enthusiasm for promoting accurate diagnosis and helping them to lead a healthier lifestyle among his fans and the wider public. “Health and well-being” have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone,” stated Ganguly.
The press conference also served as a platform to discuss Beurer’s broader market strategy, which includes strengthening and expanding its distribution network and increasing market penetration through both online and offline channels. This approach is designed to ensure that Beurer’s health and wellness products are accessible to a larger segment of the Indian population.
“India is a key market in Beurer’s global strategy. We are committed to investing in the country not just through our products but also by contributing to health education and awareness,” added Joseph.
The company plans to roll out several initiatives aimed at educating the public about the importance of regular health monitoring and how Beurer’s products can aid in this process. These initiatives will include community outreach programs, health camps, and collaboration with healthcare professionals and institutions to provide training and support on using these innovative Beurer products.
Beurer’s range of products includes medical devices such as blood pressure monitors and nebulizers, therapy equipment like infrared lights for pain management, and wellness products including smart scales and flexible heating, among others. With a history spanning over 100 years, Beurer has established itself as a trusted name in health and wellness, committed to delivering quality, reliability, and innovation.
About Beurer India Pvt. Ltd.: Beurer India Pvt. Ltd. is a subsidiary of Germany-based Beurer GmbH, a global leader in health and wellness technology. With a legacy of over a century in developing cutting-edge health monitoring systems, Beurer’s mission is to provide products that significantly improve the user’s quality of life.